SANTA BARBARA — We are proud to announce that the Santa Barbara Fair & Expo, “MEET ME AT THE FAIR” theme held in April 2022 and produced by Earl Warren Showgrounds has won 15 awards for the “small fair category – under 50,000 attendance” at the Western Fairs Association’s annual convention and trade show.
Founded in 1922 and incorporated in 1945, Western Fairs Association (WFA) is a non-profit trade association serving the fair industry throughout the western United States and Canada.
The association’s primary purpose is to assist in maintaining the highest professional standards within the fair industry through a voluntary network of individuals and organizations. The primary objective of Western Fairs Association is to promote the prosperity of fairs through educational activities, training programs and legislative advocacy.
1.62 Creative Group, a local advertising agency, presided over the entire marketing campaign, media strategy, TV and radio concept and production, social media ad designs, graphic designs and press releases.
2022 1st, 2nd and 3rd place awards bestowed by the Western Fairs Association are as follows:
|
? 1st Place – Overall Marketing Campaign ? 1st Place – Fair Commemorative Poster ? 1st Place – Fair Logo ? 1st Place – Spanish Radio Ad |
|
? 2nd Place – English Radio Ad |