DIGITAL MARKETING STRATEGIES FOR MEASURABLE RESULTS
January 28 @ 12:00 pm
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff with examples from his work.
The Employee Retention Tax Credit (ERTC) is a refundable credit that businesses can claim on qualified wages, including certain health insurance costs, paid to employees. Qualified employers can claim a credit against:
50% of qualified wages paid, up to $10,000 per employee annually for wages paid between March 13 and Dec. 31, 2020
70% of qualified wages paid, up to $10,000 per employee per quarter for wages paid in the first three quarters of 2021
On January 7, 2022, the California Occupational Safety and Health Standards Board adopted revisions to the COVID-19 Prevention Emergency Temporary Standards to include the latest recommendations from the California Department of Public Health (CDPH).
The California Competes Tax Credit (CCTC) and Grant Program (CCGP) are available to businesses that want to locate in California or stay and grow in California. Businesses of any industry, size, or location compete for over $180 million available in tax credits by applying in one of the three application periods each year. Applicants will be analyzed based on twelve different factors of evaluation, including number of full-time jobs being created, amount of investment, and strategic importance to the state or region.
Application Period Timeline: For the remainder of the fiscal year 2021-2022, GO-Biz will accept applications for the California Competes Tax Credit during the following periods:
January 3, 2022 – January 24, 2022
March 7, 2022 – March 28, 2022
DIGITAL MARKETING STRATEGIES FOR MEASURABLE RESULTS
January 28 @ 12:00 pm
A comprehensive marketing strategy leverages Social Media to make information more accessible by combining together technology, content, and social interaction across many platforms including websites, blogs, video sharing, review sites, email marketing, and event promotion. This session provides an overview of the 9 key areas of social media as defined by David Mitroff with examples from his work.
UPDATED: California Department of Public Health:
As of January 5, 2022, the California Department of Public Health (CDPH) updated their Guidance for the Use of Face Coverings, continuing the requirement for universal masking indoors, irrespective of vaccine status, statewide from December 15, 2021, through February 15, 2022.
The Economic Development Collaborative encourages you to sign up for our partner’s no-cost webinars. Space is limited. Register today!
SCORE SANTA BARBARA COUNTY: AMAZON 101 – ASSESSMENT, IMPLEMENTATION AND STORE MANAGEMENT
January 4 @ 5:00 pm
In this workshop John Richardson will discuss the basics as it relates to if and how to setup your own Amazon Store.
CLICK HERE TO REGISTER
SCORE SANTA BARBARA COUNTY: AMAZON 101 – ASSESSMENT, IMPLEMENTATION AND STORE MANAGEMENT
January 4 @ 5:00 pm
In this workshop John Richardson will discuss the basics as it relates to if and how to setup your own Amazon Store.
CLICK HERE TO REGISTER
All of us at the EDC are wishing you and your families a happy and safe holiday season! We are grateful to have worked with you over the last year and are excited to connect with you again in the new year.
In celebration of National Arab American Heritage Month, join us for the third session of our “From Local to Global: Celebrating Diversity” event series, as we feature a dynamic panel of Arab & Middle Eastern American founders and leaders from Southern California based companies, who will share how they have successfully grown their businesses internationally.
September 2022 Edition: Showcasing the International Success of Hispanic-Owned and Led Businesses
Join U.S. Commercial Service for the eighth session of their “From Local to Global: Celebrating Diversity” event series, as they feature a dynamic panel of Latino founders and leaders from Southern California-based companies, who will share how they have successfully grown their businesses internationally.
Learn about the opportunities to seek out, as well as the challenges to avoid as you launch or expand your international business.
Receive information and resources that will help you chart your path to global sales and expansion success.
Wednesday, September 28, 2022 @ 11:00 am
Location: Virtual (WEBEX)
Sales and Use Tax Exclusion (STE) Program, from the California Alternative Energy and Advanced Transportation Financing Authority, excludes from sales and use taxes purchases of Qualified Property:
if its use is either to process Recycled feedstock or using Recycled feedstock in the production of another product or soil amendment, or
that is used in an Advanced Manufacturing process, or
that is used to manufacture Alternative Source products or Advanced Transportation Technologies.
Eligible manufacturers planning to construct a new manufacturing facility or expand or upgrade a currently existing manufacturing facility may apply to CAEATFA for an STE award, and if approved, the purchases of Qualified Property for the project are not subject to state and local sales and use tax.
The California Labor Market Information Division (LMID) released its November 2021 report on Friday the 17th, revealing a strong three-month trend of improvements in Ventura County’s unemployment rate, now at 4.4%, down from 5.0% in October. Also showing some positive movement, employment gains were a bit more widely distributed than in prior months, though up in only six of the twelve major subsectors.
What’s a bit more disappointing, however, is the lackluster showing in holiday Retail hiring. While Retail gained 900 jobs in November, we’re actually showing 300 fewer Retail jobs this November than last and we’re off by 3,600 jobs since November 2019. None of this is surprising given the movement to on-line purchasing, but it’s worth reminding that the loss of these temporary holiday jobs has taken a ton of work experience opportunities away from young workers and has reduced opportunity for a boost in family incomes during the holidays. For more commentary on the data, see below; for the monthly detail, the LMID release is here.
The Economic Development Collaborative encourages you to sign up for our partner’s no-cost webinars. Space is limited. Register today!
The Holiday Season is here! The Economic Development Collaborative (EDC) would like to share some ways small businesses can boost their sales during the holidays and ways you can support local businesses this year.
3 Top Ways to Help Boost Your Small Business Holiday Sales
Centers for Disease Control and Prevention:
On July 27, 2021, the Center for Disease Control and Prevention (CDC) issued new masking guidance for fully vaccinated individuals in substantial or high transmission areas. This information can be tracked HERE.
NEW California Department of Public Health:
On December 13, 2021, the California Department of Public Health (CDPH) updated their Guidance for the Use of Face Coverings, requiring universal masking indoors, irrespective of vaccine status, statewide from December 15, 2021 to January 15, 2021.
The California Competes Tax Credit (CCTC) and Grant Program (CCGP) are available to businesses that want to locate in California or stay and grow in California. Businesses of any industry, size, or location compete for over $180 million available in tax credits by applying in one of the three application periods each year. Applicants will be analyzed based on twelve different factors of evaluation, including number of full-time jobs being created, amount of investment, and strategic importance to the state or region.
Application Period Timeline: For the remainder of the fiscal year 2021-2022, GO-Biz will accept applications for the California Competes Tax Credit during the following periods:
January 3, 2022 – January 24, 2022
March 7, 2022 – March 28, 2022
SCORE VENTURA COUNTY: MINDFULNESS FUNDAMENTALS FOR SMALL BUSINESS OWNERS AND STAFF
December 14 @ 10:30 am
In this practical, interactive session, Amy Saltzman M.D. will show you how mindfulness and self-compassion practices can support you during this unusual and stressful time.
CLICK HERE TO REGISTER
The Economic Development Collaborative encourages you to sign up for our partner’s no-cost webinars. Space is limited. Register today!
In response to COVID-19, small business owners, including agricultural businesses, and nonprofit organizations in all U.S. states, Washington D.C., and territories can apply for the COVID-19 Economic Injury Disaster Loan (COVID-19 EIDL). The loan is directly from the United States Small Business Administration (SBA) that must be repaid; low-interest, fixed-rate, long-term loan to help overcome the effects of the pandemic by providing working capital to meet operating expenses. Click here to learn more.
The California Venues Grant Program will support eligible independent live events venues that have been affected by COVID-19 in order to support their continued operation. Eligible independent live events venues must have a physical address and operate in California, which will be validated through submitted business tax returns. If your business tax returns do not reference a California address, you will be deemed ineligible. For more information on how to apply CLICK HERE.
The California Venues Grant Program will support eligible independent live events venues that have been affected by COVID-19 in order to support their continued operation. Eligible independent live events venues must have a physical address and operate in California, which will be validated through submitted business tax returns. If your business tax returns do not reference a California address, you will be deemed ineligible. For more information on how to apply CLICK HERE.
December 1 @ 10:30 am
Have you ever struggled to get someone to accept your ideas or buy your product or service? Well, help is finally on the way, with this breakthrough webinar! In less than an hour you will learn how to convince and sell almost anyone. Suddenly, you’ll have an incredible power to persuade all the people in your life, unlike anything you’ve
The California Labor Market Information Division (LMID) released its October 2021 report last Friday, revealing a strong improvement in our unemployment rate, dropping from 5.3% in September to 5.0% in October. Employment gains, however, were concentrated in only five industry sectors, Local Government Education, up by 1,000 jobs, Leisure & Hospitality up by 600 jobs, Retail Trade up by 400 jobs, Private Education & Health Services up by 300 and Transportation and Warehousing up by 100. Each of those gains had been expected, and all, except Transportation & Warehousing, are only still just eating into the losses suffered through COVID-19. While those gains are all positive, what’s not so positive is our continuing lackluster labor market participation and our lack of new hiring in two other sectors especially hard hit by pandemic, Construction and Other Services. We’ll unpack more on the trends for recovery below. For the monthly detail, the LMID release is here.
SCORE VENTURA COUNTY: HOW TO INFLUENCE, PERSUADE AND SELL ANYONE
December 1 @ 10:30 am
Have you ever struggled to get someone to accept your ideas or buy your product or service? Well, help is finally on the way, with this breakthrough webinar! In less than an hour you will learn how to convince and sell almost anyone. Suddenly, you’ll have an incredible power to persuade all the people in your life, unlike anything you’ve ever been able to do before.
The California Venues Grant Program will support eligible independent live events venues that have been affected by COVID-19 in order to support their continued operation. Eligible independent live events venues must have a physical address and operate in California, which will be validated through submitted business tax returns. If your business tax returns do not reference a California address, you will be deemed ineligible. For more information on how to apply CLICK HERE.
The Economic Development Collaborative encourages you to sign up for our partner’s no-cost webinars. Space is limited. Register today!
The Economic Development Collaborative (EDC) would like to honor all who have served our country. In celebration of their service, resources for Veteran owned businesses are highlighted below.
SCORE SANTA BARBARA COUNTY: RISE UP: EMOTIONAL INTELLIGENCE: THE CORE COMPETENCY TO SUCCESS
November 11 @ 5:00 pm
The most successful companies and individuals are the ones that adapt their culture and communication around the key elements of emotional intelligence (EI). Many experts contend that EI accounts for 80% of professional success. Join SCORE to learn more!
On November 4, the U.S. Department of Labor’s Occupational Safety and Health Administration announced a new emergency temporary standard to protect more than 84 million workers from the spread of the coronavirus on the job. The nation’s unvaccinated workers face grave danger from workplace exposure to coronavirus, and immediate action is necessary to protect them.
EDC Proudly Partners with REACH and the Monterey Bay Economic Partnership (MBEP)
The Uplift Central Coast Coalition comprises 13 partners across industry, government and education and is expected to grow over time. The coalition is being overseen by the region’s three economic development organizations, Monterey Bay Economic Partnership, Economic Development Collaborative and REACH, with REACH as the lead agency on the U.S. EDA Build Back Better grant application.
EDC WEBINAR SCHEDULE
The Economic Development Collaborative encourages you to sign up for our no-cost webinars. Space is limited. Register today!
TAX CREDITS THAT MAY APPLY TO YOUR BUSINESS
Tax Credits may help reduce the amount of tax your business owes. Your business may be eligible for more than 1 tax credit if you:
Bring or grow your business in California
Hire employees in certain areas
Produce a movie or television show
Do qualified research in California
Application Window Opens Wednesday, October 29!
The California Venues Grant Program will support eligible independent live events venues that have been affected by COVID-19 in order to support their continued operation. Eligible independent live events venues must have a physical address and operate in California, which will be validated through submitted business tax returns. If your business tax returns do not reference a California address, you will be deemed ineligible. For more information on how to apply CLICK HERE.
The Economic Development Collaborative encourages you to sign up for our no-cost webinars. Space is limited. Register today!
The California Labor Market Information Division (LMID) released its September 2021 report earlier today, showing extraordinary progress in our unemployment rate, dropping from 6.2% in August to 5.3% in September.
What’s odd though, is we had very little gain in our industry employment, up month-over-month by only a net 1,200 jobs. Usually when we see a big improvement in the unemployment rate without a corresponding increase in industry employment—that is, payroll jobs created by employers that are paying into the unemployment and social security systems—it’s because we had a bunch of workers drop out of the labor market entirely. When workers drop out, neither working nor looking for work, they’re not considered “unemployed” so that contributes an artificial improvement to our unemployment rate. But this month we actually had a small increase in our total labor force, by 900 workers, so that doesn’t help explain the improvement.
The Economic Development Collaborative encourages you to sign up for our partner’s no-cost webinars. Space is limited. Register today!
The Conejo Valley Small Business Relief Fund has been established by the Greater Conejo Valley Chamber of Commerce’s Foundation in partnership with the cities of Thousand Oaks, Westlake Village and Agoura Hills. The fund has provided much needed grants to local small businesses as they navigate the financial impacts of COVID-19. The maximum grant is currently $2,500!
The Economic Development Collaborative encourages you to sign up for our no-cost webinars. Space is limited. Register today!
UPDATED INFORMATION: Los Angeles County has extended their protections of commercial evictions through January 31, 2022. The information below has been updated to reflect this change.
The requirement for employers to provide supplemental paid sick leave (SPSL) to employees expired on September 30, 2021. Read below to learn more about the recent changes on the federal, state and local levels.
Federal Update
The Families First Coronavirus Response Act (FFCRA), which was extended through the American Rescue Plan Act of 2021 (ARPA) to allow employers to voluntarily continue to provide COVID-related SPSL and still receive the available tax credits, expired on September 30, regardless of whether an employee is on leave at the time of expiration.
In response to the ongoing community transmission of COVID-19 and the presence of the Delta variant, the new Los Angeles County Health Officer Order requires certain higher risk businesses to take additional steps to ensure the safety of their customers and employees, including verification of vaccination status prior to entry.
Updated Health Officer Order Requirements
For Los Angeles County Only
HOW TO DO SOCIAL MEDIA FOR SALES
October 15 @ 12:00 pm
Deborah Deras has spoken to many business owners who say that they hate Social Media because they don’t like using Social Media for personal use or for fun and don’t know the strategy behind Social Media for Sales. Deborah also wrote an eBook “5 Steps to Go From Likes to Sales” and since expanded it to a 7 step system that will help you shift from hating Social Media to Loving it! During this FREE interactive webinar you will discover how to clarify your message so your target market responds to you with a purchase, the SECRET to Social Media success that will cost you zero dollars and much more.
Rounds 8 and 9 of the California Small Business COVID-19 Relief Grant Program will be closing September 30th! At this time, there are no other additional rounds planned, so do not miss your last opportunity to submit a completed application.
The Economic Development Collaborative would like to recognize National Hispanic Heritage Month. Each year, Americans observe National Hispanic Heritage Month from September 15 to October 15, by celebrating the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America.
The California Labor Market Information Division (LMID) released its August 2021 report earlier today, showing moderate improvement to our unemployment rate but some surprising, even disturbing volatility in the labor force and employment data.
On the upside, the Ventura County unemployment rate improved from 6.4% in July to 6.2% in August, somewhat encouraging news since we’re still dealing with the slowdown caused by the Delta variant.
On the downside, that improvement owes less to new job creation than to the month’s dropout of 4,000 workers from the labor force, meaning they’re neither working nor even looking for work. That’s a big reduction to the County’s productivity and earnings, even worse for us that it’s on top of the roughly 9,000 workers we were already down from pre-pandemic levels.
Round 8- Nonprofit Cultural Institutions Only
Application Window is still OPEN until Thursday, September 30th!
Round 8 supports California eligible nonprofit cultural institutions of any revenue size that meet eligibility criteria found at CAReliefGrant.com. Eligible nonprofit cultural institutions must complete a new application even if they already applied in Rounds 1, 2, 5 or 6; nonprofit cultural institutions that applied in Round 4 do not need to reapply. Grants will only be available to nonprofit cultural institutions that did not receive funding in any previous rounds. Grants will be prioritized based on the documented percentage revenue declines based on a reporting period comparing Q2 and Q3 of 2020 versus Q2 and Q3 of 2019.
We encourage you to sign up for our partner’s no-cost webinars. Space is limited. Register today!
The County of Ventura has launched the fourth COVID-19 Business Assistance
Grant Program for businesses and nonprofit organizations that did NOT receive a grant during any of the County’s previous business grant programs. Businesses
and nonprofits based in Ventura County may be eligible for a $10,000 grant.
The County Board of Supervisors has supported more than $65 million in grants
to help local businesses move forward.
The Economic Development Collaborative encourages you to sign up for our no-cost webinars. Space is limited. Register today!
CROSS-BORDER ECOMMERCE STRATEGY & OMNICHANNEL MANAGEMENT
August 31 @ 10:00 am
How to create a cross-border ecommerce website that will suit your customers’ needs, what are the different factors that influence the cost of e-commerce project, and how to build your omnichannel management.
CLICK HERE TO REGISTER
With the increasing spread of the COVID-19 Delta Variant, masking requirements are changing rapidly. Review the new requirements and regional information below to help protect your employees and customers.
The Economic Development Collaborative encourages you to sign up for our no-cost webinars. Space is limited. Register today!
Anthony Elliott, CPA is a forensic “royalty audit” specialist with more than 30 years of public and corporate accounting experience. He consults with EDC SBDC small business clients on a broad range of finance, accounting and tax related topics, including business startup assistance, business plan and financial projection development, access to capital, disaster recovery, due diligence and business acquisition analysis, profitability, break even and cash flow analysis, sales and income tax compliance issues and other financial advisory services.
The County of Ventura is launching a fourth COVID-19 Business Assistance
Grant Program for business and nonprofit organizations that did NOT receive a grant during any of the County’s previous business grant programs. Businesses and nonprofits based in Ventura County may be eligible for a $10,000 grant.
The County Board of Supervisors has supported more than $65 million in grants to help local businesses move forward.
The Economic Development Collaborative encourages you to sign up for our no-cost webinars. Space is limited. Register today!
ARE YOU READY FOR EVICTION PROTECTIONS TO END?
August 27 @ 12:00 pm
Will you be ready for eviction protections to end? Join the EDC for a free webinar that will review timeless recommendations that will help BOTH TENANTS AND LANDLORDS prepare for eviction protections to expire. EDC Small Business Development Center Legal, Financial and Strategic Advisors will provide actionable items for both parties on:
Assessing your business finances
Evaluating your business options
Planning for negotiations
SCORE VENTURA COUNTY: QUICKBOOKS ONLINE AND BEST ACCOUNTING PRACTICES FOR SMALL BUSINESSES
August 10 @ 10:30 am
With the increasing spread of the COVID-19 Delta Variant, masking recommendations are changing rapidly. Review the recommendations and regional information below to help protect your employees and customers.
August 10 @ 10:30 am
This live, interactive webinar session is designed to help you understand the features, functions and benefits of QuickBooks Online for small business owners as well as assist you in implementing accounting best practices to manage your business finances including COVID-19 Funds and Forgiveness. Juliana Ramirez from JR Bookkeeping will live answer your questions related to the subject matter including live demonstrations. You are highly encouraged to bring your own questions and situations to be solved or used as an example during the live demonstrations.
Having trouble viewing this email? Click here CA SMALL BUSINESS COVID-19 RELIEF GRANT PROGRAM ROUNDS 7 – 9 California’s Office of the Small Business Advocate (CalOSBA), part of the Governor’s Office of Business and Economic Development (GO-Biz), announced today that…
The County of Ventura is launching a fourth COVID-19 Business Assistance
Grant Program for business and nonprofit organizations that did NOT receive a
grant during any of the County’s previous business grant programs. Businesses
and nonprofits based in Ventura County may be eligible for a $10,000 grant.
The County Board of Supervisors has supported more than $65 million in grants
to help local businesses move forward.
