| CENTRAL COAST — People’s Self-Help Housing (PSHH) has released their 2025-2030 Strategic Plan, reflecting on the commitment to expanding access to safe, stable housing and supportive services that empower individuals and families to thrive.
This collaborative product is the result of a thoughtful process, shaped by the voices of PSHH staff, board, community partners, and those they serve. The plan prioritizes five key components:
• Developing their people
• Optimizing internal operations
• Nurturing a culture of belonging
• Being a dynamic and responsive housing provider
• Prioritizing community-centered services
“With over a year and a half in the making, this plan has been thoroughly and carefully crafted to highlight the organizational values of PSHH and more importantly, provide more housing access throughout the Central Coast,” said Ken Trigueiro, PSHH CEO & President. “We are proud to share and use this plan as our guide for the next five years, and we invite our supporters and partners to join us as we build a more just and compassionate future, one home and one life at a time.”
With clear priorities and measurable goals such as creating position maps in support of team member growth and identifying available rental support for residents, the plan is a pledge to stay focused, accountable, and connected in PSHH’s pursuit of lasting impact.
“We are excited to continue centering our priorities around our residents, our team members, and our communities,” said Nicole Ramos, PSHH Chief Human Resources and Administration Officer. “This plan is ambitious, but achievable and necessary for the continued growth of our organization and of housing opportunities along the Central Coast.”
To learn more about PSHH and the Strategic Plan, visit pshhc.org/strategicplan.
About People’s Self-Help Housing (PSHH)
Founded in 1970, PSHH is the longest-serving nonprofit affordable housing organization on the Central Coast. With a mission of building homes and providing services to strengthen communities and change lives, PSHH serves low-income households, families, seniors, veterans, farmworkers, those living with disabilities and the formerly homeless. It also provides homeownership opportunities through a self-help “sweat equity” program that has seen over 1,200 homes successfully completed. PSHH has a presence in San Luis Obispo, Santa Barbara, Ventura and Monterey counties, manages over 2,000 rental units, and employs over 250 team members. PSHH acknowledges the Indigenous Peoples and unceded territories that our organization now occupies. We recognize the YTT Northern Chumash, Santa Ynez Band of Chumash, Barbeño/Ventureño Band of Mission Indians, Cruzeño Chumash, and Salinan elders, current and future generations as the protectors of these lands. To read the full land acknowledgement, visit pshhc.org/IDEA. For more information about the organization, visit pshhc.org. |
