Dec. 6 — CLU School of Management presenting upcoming Sports Competition talk

Wednesday, December 6   |   5:00 (PT)   |   Lundring Events Center

The competition, presented by the School of Management’s Sports Management program, is designed for students to comprehend how sport organizations’ brand value can drive sustainable innovation.

Through a theory-driven project, students use exploratory research to create a cause activation plan on behalf of an existing sport league or organization. Judged by sport industry executives, students learn how to propose innovative solutions for a better world from a business perspective.