By Frank X. Moraga / Amigos805.com
The power of Latinos on the Internet is being debated in couple of reports released recently.
Latinos are less likely than whites to access the Internet, have a home broadband connection or own a cell phone, according to survey findings released Feb. 9 by the Pew Hispanic Center, a project of the Pew Research Center. For more information, visit http://pewhispanic.org/reports/report.php?ReportID=134
However, the potential of the Latino youth market on the Internet was touted during the recent forum by Google dedicated to the U.S. Hispanic market. “The idea was to communicate Google’s commitment to this audience and to share best practices in the U.S. Hispanic digital space,” Mark Lopez was quoted in AdAge.com. Lopez left Hispanic portal Terra.com last November to head up this new “specialist” team for Google. The goal of the forum was twofold: 1) to drive home the point that Hispanic audiences, especially younger Latinos, consume digital media first — before TV and other media, and 2) that Hispanic marketers, media buyers and planners should rethink the role of digital in their media mix to reflect the reality of their audiences. For more information, visit http://adage.com/bigtent/post?article_id=148641
The study, “The Four Truths About Hispanics,” was also released at the Google U.S. Hispanic Forum on Jan. 27 in New York City. For more information, visit http://www.youtube.com/user/GoogleBusiness#p/u/0/ur8qd1p6TJ8
— Latino Links provides a periodic update of trends in digital media, education, lifestyle, marketing and politics impacting the Latino community. Produced by Amigos805.com