VENTURA COUNTY — The Economic Development Collaborative–Ventura County has added new consultant Rachel Horn to their team of 30-plus advisors, who all help to provide free one-on-one consulting to local businesses to help area companies strengthen and grow their bottom line. Horn specializes in brand positioning, marketing, advertising and content production. The advisor services are free-of-charge to local businesses through EDC-VC’s Small Business Development Center of Ventura and Santa Barbara Counties (SBDC).
Horn has spent more than a decade helping to build successful global brands as an in-house digital marketing leader and brand strategist at Hoka, Teva, Sonos, ThinkThin and Ole Henriksen. Her writing has been published in?Popular Science,?Shape,?Women’s Health,?Men’s Health?and Prevention magazines, and her unique blend of strategic and creative experience has allowed her to help brands of all sizes grow to their full potential. An alumnus of Loyola Marymount University, Horn’s areas of expertise include strategic brand positioning and partnerships, digital marketing, creative direction, social media, advertising and content production.
“Rachel’s outstanding experience in advertising and marketing will help clients develop strategy, build audience and brand, and ultimately grow their business both domestically and globally,” said Ray Bowman, director of the SBDC of Ventura and Santa Barbara Counties. “Knowing how to reach the right audience and position a brand is an on-going challenge for many local businesses here in Ventura County. We’re excited to have Rachel join our team.”
The SBDC is funded by the SBA and provides professional business assistance at no cost to businesses. Participating businesses are required to follow a well-defined scope of work and report their economic successes. These SBA milestones are defined as job creation, increase in sales, capital investment, jobs retained and business started. To learn more about SBDC’s advisors and services, contact Alondra Gaytan at alondra.gaytan@edcsbdc.org, or call 805-384-1800 or visit edc-vc.com.
EDC-VC is a private, nonprofit organization that serves as a business-to-government liaison to assist businesses in Ventura County by offering programs that enhance the economic vitality of the region. For more information about the Small Business Development Center, loan programs, manufacturing outreach and international trade program, or other services available to small businesses through EDC-VC, contact Kelly Noble at kelly.noble@edc-vc.com or call 805-384-1800 ext. 21 or visit edc-vc.com.