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READY • SET • GROW
SMALL BUSINESS SUCCESS WORKSHOP SERIES
Join the City of Oxnard and EDC for this workshop series, which has been developed to help advance business formalization, financial resilience and strategic visibility among small businesses in Ventura County. It addresses core areas where entrepreneurs often face barriers—legal compliance, financial planning, and marketing execution—offering hands-on, actionable training that leads to real outcomes: formal registration, funding readiness and customer growth.
This 3-workshop series will be conducted in English, with the option to answer questions in Spanish. Hands-on materials will be provided in both English and Spanish.
Workshop 1
Build It Right: Legal Structure, Licensing & Business Planning
This foundational workshop helps entrepreneurs legally structure their business and build a strong roadmap through a simplified and strategic business plan. Attendees will gain clarity on compliance, documentation, and business goal setting, all aligned with Ventura County city and state requirements.
In this workshop, you will learn:
- Choosing the Right Legal Structure
- City, County and State Licensing Compliance
- Essential Components of a Business Plan
- Planning for Success: Business Planning Tools & Templates
Designed for:
- New and early-stage entrepreneurs
- Informal businesses looking to register
- Underserved communities
- Bilingual support English/Spanish
Workshop 2
Money Moves: Financial Planning, Loans & Growth Strategy
This hands-on session walks entrepreneurs through real-world financial planning tools and local funding opportunities. The goal is to make financial data meaningful and practical—so business owners can confidently apply for loans, manage cash flow, and grow sustainably.
In this workshop, you will learn:
- Financial Planning Essentials for Small Business
- Business Loans & Local Grant Opportunities
- Hands-On Budgeting for Growth
- Understanding Business Financial Statements
Designed for:
- Business owners ready to scale
- Entrepreneurs exploring loans or grant options
- Small businesses with limited financial knowledge
Workshop 3
Make It Matter: Marketing Planning & Digital Strategy Execution
This interactive session helps business owners develop a clear, simple marketing plan and strengthen their online visibility. Attendees will learn how to attract customers using digital tools and engaging content while maintaining brand consistency.
In this workshop, you will learn:
- Elements of an Effective Marketing Plan
- Digital Marketing 101: Platforms & Tools for Local Reach
- Content Planning: Consistency Meets Creativity
Designed for:
- Solo entrepreneurs and home-based businesses
- Small businesses with limited or no online presence
- Those seeking to develop a consistent marketing strategy
WORKSHOP INFORMATION
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