Dave Barthmuss. Courtesy photo.
CAMARILLO — Finding common ground with those who disagree with you and your company can be a challenging task. But, as communications expert Dave Barthmuss, former group manager, communications for General Motors’ West Coast Region explains it, through transparency and understanding, businesses can turn even the most stubborn detractors into advocates. He will discuss and strategize some of his communication best practices as he presents “GM’s Biggest PR Challenges”at the June 22 meeting of the PRSA California Gold Coast Chapter.
The meeting will begin at 8 a.m. with networking, followed by the program presentation from 8:30-9:30 a.m. The event will be held at Ventura County Community Foundation, 4001 Mission Oaks Blvd, Camarillo.
Barthmuss was at GM until early 2016, and now serves as an independent consultant and senior counsel for clients and agencies. While at GM, Barthmuss was responsible for a variety of public relations assignments including engaging GM and its brands with key stakeholder groups to help communicate the company’s environmental, technology and policy initiatives. He also was the official spokesperson for GM throughout the region. His work included the landmark launch of the extended-range electric Chevrolet Volt.
The PRSA meeting is open to anyone who is interested in attending, and advance reservations are required. Admission is $20 for PRSA members and students, and $30 for non-members. A light breakfast is served. To register, visit www.prsagoldcoast.org.
For more information contact Nancy Gill, chapter treasurer, at nancy.gill@csuci.edu or 805-437-8456.
PRSA is a nonprofit organization chartered in 1947 and the world’s largest organization of public relations professionals with more than 21,000 public relations and communications professionals across the United States. The California Gold Coast Chapter was founded in 2014 and serves Ventura, Santa Barbara and San Luis Obispo counties. For more information, visit www.prsagoldcoast.org.