SANTA BARBARA — We are proud to announce that the Santa Barbara Fair & Expo, “Santa Barbara Rides Again!” theme held in 2021 and produced by Earl Warren Showgrounds has won 4 awards for the “small fair category – under 50,000 attendance” at the Western Fairs Association’s annual convention and trade show.
1.62 Creative Group, a local advertising agency, presided over the entire marketing campaign, media strategy, TV and radio concept and production, social media ad designs, graphic designs, and press releases.
Awards bestowed by the Western Fairs Association are as follows:
- 1st Place – Overall Marketing Campaign
- 1st Place – Single TV Ad
- 1st Place – Single Radio Ad
Founded in 1922 and incorporated in 1945, Western Fairs Association (WFA) is a nonprofit
trade association serving the fair industry throughout the western United States and Canada.
The association’s primary purpose is to assist in maintaining the highest professional stand-
ards within the fair industry through a voluntary network of individuals and organizations.
The primary objective of Western Fairs Association is to promote the prosperity of fairs through educational activities, training programs and legislative advocacy.
