Ventura County Civic Alliance — Livable Communities Newsletter

Milwaukee, Wisconsin, where I live, is going through a massive building phase, with new construction popping up on every corner in and around our downtown and other popular neighborhoods. If you live in any number of mid-sized cities, this is probably a familiar story. And because recent trends in urban planning have encouraged a return to mixed-use developments, those sorts of buildings dominate the new construction landscape. It has resulted in some lovely new ground-level restaurants and shops emerging in areas that previously lacked much street life.

But here’s the more common picture: a cookie-cutter five story apartment building over a vacant commercial space. This image is probably also familiar to you if you live in one of those cities experiencing an urban growth spurt. One might expect this set-up to last a few months, perhaps, while the apartment units are in the process of being filled and the building manager seeks a commercial tenant. But in fact, in my city, it’s not unusual to see a commercial space sitting empty for months and sometimes years. There are buildings like this near my home and, while they may be a shade better than the derelict one-story structures or vacant lots that used to occupy the area, an empty space is an empty space. At the end of the day, a vacant storefront makes the whole street feel neglected and undesirable, and it isn’t fulfilling its purpose.

At first, the whole scene just didn’t make sense to me. What business owner wouldn’t want to move into a brand new space with freshly painted walls, new windows and a blank canvas to lay out in whatever way suited the needs of the business? Why were these storefronts sitting empty?

New businesses blossom all the time in my city. I seem to read about a new restaurant or bar opening almost every day. So there is clearly a demand for commercial space. Why not these newly built commercial spaces then, especially when most of them are in highly attractive, busy neighborhoods?

The basic answer is, of course, that the rents are too expensive for small businesses. And one major factor contributing to this cost is, undoubtedly, the size of the new commercial spaces being built in mixed-use developments. Glancing down a historic commercial street in my neighborhood, the new mixed-used developments stick out like a sore thumb because their ground-floor commercial units are much larger than the other, older commercial spaces on the street.

If size is the problem, why not just build smaller commercial spaces to begin with, or subdivide a larger space when you realize no one wants to lease the big one?

Multiple developers and planners I spoke with in my research mentioned that today’s developers may be building those commercial spaces in the hopes of attracting a chain – businesses that typically want a larger amount of space than your typical mom-and-pop clothing store or barber shop.

Others pointed out that more spaces and tenants create more work for the building owner or manager. In a private Facebook group for developers and builder, one planner and architect wrote, “Less tenants means less operating costs and less people to deal with.” Another member of the group added, “The cost of separately metering utilities, fire separation protection and the greater cost of build-out are all issues.”

Because many of the typical mixed-used buildings cropping up in cities like mine are being constructed by big developers with deep pockets, they can afford to let commercial spaces sit vacant rather than go through the hassle of creating units for multiple tenants.

At the end of the day, though, large developers constructing large new apartment buildings with large commercial spaces on the bottom floor – all financed by large banks – is hardly a recipe for building strong, ecomomically productive towns.

These developments may be mixed-use and walkable, but they are not materially contributing to the creation of a varied, strong local economic fabric.

Yet many of our cities are increasingly mandating mixed-use construction – following the latest hot trend, instead of recognizing the heart of why mixed-use matters. (As we’ve shared many times here at Strong Towns, mixed-use, walkable neighborhoods produce a much higher tax value per acre, but they do little good if they sit vacant.)

Strong Towns contributor Nolan Gray wrote in January in an article titled Mixed Up Priorties for Mixed-Use Buildings: “Having seen and experienced great streets and neighborhoods with ground-floor retail, urbanists today assume that, to build a great neighborhood, you need to have a lot of ground-floor retail. Ignoring that causation may work both ways here, they settle on the easiest solution: mandate it wherever possible. The result is the empty storefront blight that we now see in cities across the country.”

Nolan points to three factors necessary for ground-floor retail to be successful: developers with experience building and managing mixed-use urban retail, an existing and successful retail corridor, and rents that are high enough to sustain the space while still being affordable to businesses.

Meeting those three criteria can be a tall order for many developments, and this is why we see so many empty commercial spaces where mixed-used construction is mandated, says Nolan. Developers “must build [ground floor commercial space] to build the associated profitable use-housing-but the costs of operating and marketing retail and the risk of signing an unprofitable lease in a bad market make keeping the space occupied a bad deal,” Nolan writes.

In the end, the vacant storefronts are a bad deal for our neighborhoods though, because we end up with streets pockmarked by vacancies while small business owners who need commercial space can’t afford it.

Luckily, this trend of empty storefronts in mixed-used buildings doesn’t have to be long-term. Developers across the country are finding creative ways to return to the traditional way of building, which happened at a smaller, more incremental scale.

In a conversation last fall with Strong Towns member Adrienne Olson who works in downtown development in Fargo, North Dakota, she highlighted the fact that, in planning a new mixed-use development in her city, her company had intentionally chosen to construct commercial spaces that were smaller than average because they noticed a need for smaller, more affordable options in their local business community.