David Cruz
LOS ANGLES – Clear Channel Radio – Los Angeles is launching a new program, the David Cruz Show, starting Monday, Jan. 16, 2012. The program will air weekdays 3-6PMon KTLK, 1150AM, the company reported this week in a media release.
“This is a fresh new look at Southern California through the eyes of a well-known, veteran network television and radio journalist very familiar with communities across the nation’s second-largest market,” said Greg Ashlock, president of Clear Channel Radio – Los Angeles. “His experience and unique storytelling ability is invaluable in bringing the diverse history, viewpoints, culture and issues of the people and places from throughout the region.”
Simultaneous with launch of the program, Clear Channel is renewing its commitment to work with leading Latino community-based organizations to expand the company’s coverage and participation in significant local initiatives and projects focusing on education, economic development, employment opportunities, Latino procurement, Latino philanthropy and working toward the participation of Latinos in Clear Channel’s corporate board of directors.
“We welcome the opportunity to form a mutually-beneficial relationship with the nation’s largest radio network,” said Ruben Jauregui, president and CEO of the Latino Institute for Corporate Inclusion (LICI).
“We see the premier of the David Cruz Show as the first step in a series of positive actions we are taking together with Clear Channel and hope to soon announce other achievements,” he added.
LICI is one of the founding members of the newly-formed Latino Media Alliance which also includes, among others, The Latin Business Association (LBA), The Latino Coalition, the California Hispanic Chambers of Commerce and the American GI Forum – California.
“We congratulate Clear Channel for creating a space on-air that allows Latinos and other communities to be heard,” said Ruben Guerra, Chairman of the LBA. “While we begin in Los Angeles, the most diverse metropolitan center in America, we urge the network to expand the program’s reach throughout the nation at a time when misconceptions and stereotypes often divide us. This is especially critical during 2012 when major elections will be determined by Latino voters.”
“Only by improving our understanding of one another and respecting each other’s views can we achieve true social, political and economic progress,” said Hector Barreto, Chairman of The Latino Coalition. “There is no doubt that Clear Channel engaging with the Alliance is not only good, it is good business and the David Cruz Show gives us all reason for hope we are moving in the right direction.”
Clear Channel Radio is the leading media company in America with a greater reach in the U.S. than any other radio or television company, serving 150 cities through 850 owned radio stations.
Click here for a link to the KTLK 1150AM website