Category: Business

VCCF Power of Purpose – December 2025 Newsletter

Dear Ventura County Community Foundation Family,

I spent yesterday morning enjoying a delightful coffee and croissant with one of your community foundation board members, Catherine Sepulveda. As always, time with Catherine is just so good for the soul!

For those who have not yet met her, Catherine is a bright light, kind, generous, deeply thoughtful, endlessly curious, creative, optimistic, and rooted in her values. It was only a few moments into our conversation when we found ourselves marveling at the kindness and generosity we have witnessed across Ventura County this past year and sharing our hopes and dreams for our community’s future.

Port of Hueneme Dock Talk — Thank you to all of our customers who help make our cargo move!

As I reflect on this past year serving as your President of the Oxnard Harbor District, I am filled with deep pride and sincere gratitude. The progress we have made together is a direct result of the dedication, collaboration, and shared commitment of so many individuals who believe in the strength of this port and the community it serves. Truly, none of this work happens alone.

This year, our connection with the community continued to grow stronger. Our team was proud to support, sponsor, and volunteer at numerous community events, conferences, and initiatives throughout the year- creating meaningful opportunities to engage with residents, partners, and stakeholders across Ventura County. These moments of connection help guide our work and reinforce the importance of listening, learning, and leading with purpose.

Bilingual report — Flood Watch in effect as storm prompts Evacuation Order and pier closure in Ventura. Please see related Central Coast stories

• Bilingual report — County of Ventura — Ocean Water Quality Monitoring Report: Potential storm water runoff contamination
• Ventura County Emergency Information website update
• Bilingual report — EVACUATION WARNING Issued for Identified Properties in Santa Barbara County Associated with the Lake Fire
• City of San Luis Obispo — Five Ways to Prepare for the Upcoming Storm
• Bilingual report — Major Storm Forecasted for Santa Barbara County (Dec. 23-25)
• Bilingual report — City of Ventura activates Foul Weather Shelter on Dec. 23 due to inclement weather

VENTURA — A Flood Watch is in effect for the City of Ventura from 4:00 p.m. Tuesday, December 23, through 10:00 p.m. Thursday, December 25, as an Atmospheric River storm system is expected to bring prolonged and heavy rainfall to the area. Total rainfall amounts of 5 to 6 inches are possible in Ventura. 

A High Surf Advisory is also in effect from 11:00 a.m. on Tuesday, December 23, through 11:00 a.m. Friday, December 27, and a Wind Advisory is in effect from 12:00 p.m. Tuesday, December 23, through 3:00 p.m. Wednesday, December 25. 

Economic Development Collaborative (EDC) — Free event and webinar schedule including Dec. 30 event

SCORE: INCREASE SALES AND PROFITS WITH PRICING AND DISTRIBUTION STRATEGIES

December 30 @ 1:00 pm

You’ve developed a wonderful new product or service and understand the costs, but how should you price it? This workshop is part of SCORE’s Small Business Essentials series. SCORE will start by reviewing different distribution and channel strategies and help you choose the method that best gets your product or service in front of your satisfied customers. The rest of the workshop focuses on pricing and will begin by covering some basic pricing concepts. Then SCORE will review a detailed process to help you determine the price of your product. Since pricing a service differs from pricing a product, there will be a special section that covers the separate process for pricing your services. Price: $10.00. 

CLICK HERE TO REGISTER

Community Environmental Council (CEC) — Season’s greetings: Together, we power hope

Thanks to your support, we’ve continued making a real difference for our communities and the environment. Even amid federal rollbacks and new proposals to expand offshore drilling along our beloved coastline, your generosity helps us fill the gap and protect what makes the Central Coast home.

Happy Holidays from Das and Spencer

After many years of collective public service, you may be wondering what we are up to. You guessed it—we could not stop serving the public! We are fighting for clean and affordable energy in a new way.

We are working for the local, five-county Community Choice Aggregator, Central Coast Community Energy (3CE), and we are loving it. In a darkening age, living our values through our energy, fuel, and travel choices is crucial to avoid the worst effects of climate change. Ya’Ash has also gotten in on the act, creating hand-drawn posters and chalk paintings of steps you can take to save the environment.

Museum of Ventura County — Last-minute gifts, inspiring events and upcoming exhibitions

As 2025 comes to a close, I want to sincerely thank everyone who supports the Museum of Ventura County.

Throughout the year, I was continually reminded that connection is at the heart of everything we do. We supported local students through meaningful educational experiences that inspired curiosity, welcomed our community through public events that celebrated shared stories, presented exhibitions that explored Ventura County’s diverse cultural history, and continued vital work behind the scenes to preserve our collections for future generations.

None of this would be possible without the dedication of our members, donors, sponsors, board members, committee advisors, community partners, volunteers, and visitors. This work is truly a shared effort, and on behalf of our entire staff, thank you for believing in the Museum.

Happy Holidays from the Santa Barbara Museum of Art!

As we reach the end of the year, we are filled with gratitude for the community that surrounds and sustains the Museum. Your curiosity, your presence at our exhibitions and programs, and your belief in the power of art to deepen our lives have made 2025 a year of connection, discovery, and joy.

Bilingual report — Ocean Water Quality Monitoring Report: Potential storm water runoff contamination

VENTURA — As part of the Ventura County Ocean Water Quality Monitoring Program, the Environmental Health Division (Division) is providing the following precautionary information to the public.?Rainfall that is significant enough to result in runoff can flow into storm drains, channels, creeks, and rivers that empty onto the beaches of Ventura County.?In general, 0.2 inches (2 tenths of an inch) of rainfall may be enough to create significant runoff conditions.? 

SYV People Helping People fulfills a holiday wish for vulnerable families

SOLVANG — People Helping People (PHP) teamed up with generous local businesses, volunteers, and community members to create the 31st annual Fulfill-A-Wish Boutique, bringing relief and joy to 144 low-income households. 

The festive boutique at Veterans’ Memorial Hall in Solvang on December 10th and 11th supplied everything parents needed to create a warm holiday memory for their children from presents to wrapping paper. 

All recipients are clients of PHP who live, work, or go to school in the Santa Ynez Valley or Los Alamos. 

Ventura County Emergency Information website update

Winter Storm Information

Ventura County Sheriff Emergency Services and the National Weather Service are monitoring a significant storm forecast to bring up rainfall totals up to 4.00 inches in coasts and valleys and 8.00 in mountain areas of Ventura County Tuesday evening through Thursday. 

Bilingual report — EVACUATION WARNING Issued for Identified Properties in Santa Barbara County Associated with the Lake Fire

EVACUATION WARNING Issued for Identified Properties in Santa Barbara County Associated with the Lake Fire  

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ADVERTENCIA DE EVACUACIÓN emitida para propiedades identificadas en el Condado de Santa Barbara asociadas con el Incendio Lake

Read More | Lea Más

City of San Luis Obispo — Five Ways to Prepare for the Upcoming Storm

The National Weather Service is forecasting a moderate to strong storm that will impact San Luis Obispo County from Tuesday, December 23 through Saturday, December 27. Heavy rainfall is expected with high rainfall rates and high winds.

A Flood Watch is in effect from Tuesday, December 23 at 4 PM until Thursday, December 25 at 10 PM and a High Wind Watch in effect from Tuesday, December 23 at 12 PM until Thursday, December 25 at 3 PM.

Bilingual report — 805 UNCOCUFund — Help Sustain Life-Saving Community Alerts/Ayúdenos a Sostener Alertas Comunitarias que Salvan Vidas

As immigration enforcement continues to escalate across the Central Coast, our community alerts have become one of the most critical tools we have to protect undocumented families. These alerts provide real-time information about ICE activity so families can take precautions, avoid harm, and connect to rapid response support when it matters most.

Since the beginning of this year, 805UndocuFund has spent $45,910.34 solely on sending alerts. On average, each alert costs approximately $600—and this amount reflects only what we pay our texting provider. It does not include staff time, verification of reports, coordination with volunteers, or follow-up support for impacted families. In December alone, we have already spent $5,779.00, underscoring how frequently these alerts are now needed.

Bilingual report — Major Storm Forecasted for Santa Barbara County (Dec. 23-25)

The National Weather Service is forecasting a major storm for Santa Barbara County that is expected to occur Tuesday, December 23, 2025, through Thursday, December 25, 2025. Light rain is possible on Sunday, December 21, 2025, and Monday, December 22, 2025. Flooding in low-lying areas, flash flooding, and strong winds are possible.

There are no evacuations in place at this time. If you are concerned that this storm may cause unsafe conditions at your home, leave the area before the rain starts.  Do not wait for an official evacuation notification to leave. 

Public safety officials are monitoring the incoming storm and will continue to assess if protective actions, such as an evacuation warning, evacuation order, or shelter in place, are necessary. 

SBCC’s Statement on recent (ICE) law enforcement activities on campus

SANTA BARBARA — Santa Barbara City College would like to take a moment to acknowledge the fear, stress, and anxiety experienced by the Santa Barbara and SBCC communities including students and employees (faculty and staff) regarding recent events with law enforcement/ICE on Cliff campus. We want to ensure that our SBCC campuses remain safe places that prioritize learning, with dignity and respect. 

The series of events that occurred last week at SBCC are very concerning. SBCC was not informed in advance of law enforcement activities on our campuses, including the Department of Homeland Security’s visit to Antioch University (who rents facilities at SBCC), ICE staging in the SBCC West Cliff Campus parking lot, or the dignitary training by the County of Santa Barbara Sheriff’s Office.

Ventura County Community College District (VCCCD) Board Elects Leadership for New Year

“I’m honored to continue serving as Board Chair and to uphold our district’s commitment to student equity, inclusion, and access,” said Torres. “Every student deserves to feel a sense of belonging and to have the opportunity to thrive, and I look forward to working alongside my fellow trustees and our community to support that vision. Our strength as a district comes from listening to and learning from the diverse voices we serve.”

Santa Barbara Cottage Hospital Now Offering Non-Invasive Treatment Option for Patients with Liver Tumors

Only hospital in the region offering ultrasound-based liver tumor treatment SANTA BARBARA — Santa Barbara Cottage Hospital (SBCH) is now offering histotripsy, an innovative, non-invasive treatment that uses focused ultrasound energy to precisely destroy targeted tissue in both cancerous and…

Channel Wealth surpasses $1 billion in client assets and expands State Street headquarters

SANTA BARBARA — Channel Wealth, a boutique financial planning and wealth management firm, is proud to announce it has surpassed $1 billion in client assets as of November 2025. To support this growth and enhance client service, the firm has expanded to a new State Street office location and larger office space, reinforcing its long-term commitment to the Santa Barbara community.

Physician incentive program delivers $16M in quality health Care to Central Coast in 2025

SANTA BARBARA — In 2025, CenCal Health, the Medi-Cal managed care plan, distributed over $16 million to 95 local primary care providers through its Quality Care Incentive Program (QCIP), driving significant improvements in patient care across Santa Barbara and San Luis Obispo counties. QCIP rewards CenCal Health providers for excellence in key clinical areas, including diabetes and asthma management, breast cancer and cervical cancer screenings, and pediatric well-care.

Holiday heart dangers: stress, cold, and overindulgence drive spike in cardiac incidents

VENTURA COUNTY  — Stress, cold weather, and festive indulgence make the holiday season the most dangerous time of year for heart emergencies. American Medical Response (AMR), which is the largest emergency medical service provider in the U.S. and part of Global Medical Response (GMR), has found cardiac emergencies rise by more than 30% on Christmas Eve. This makes it their busiest day of the year for heart-related incidents. This trend aligns with national data from the American Heart Associationshowing the majority of cardiac deaths in the U.S. occur during the last week of December.

Biligual report — December News from People’s Self-Help Housing

As we approach December 21, the longest night of the year, I am reminded of the profound significance this season holds for those of us committed to ending homelessness. The winter solstice is a natural pause, a moment to reflect on the stark reality faced by individuals who endure these long nights without the comfort of shelter.

While many of us live by calendars, alarms, and screens, the sun remains the oldest measure of time. In these days of deep darkness and cold, I encourage you to take a moment to consider what these hours mean for those without warmth, food, or safety.

Homes & Hope, NPHS and CEDC selected for two state surplus land sites in Fontana and San Bernardino

VENTURA COUNTY — Cabrillo Economic Development Corporation (CEDC), Homes & Hope, and Neighborhood Partnership Housing Services (NPHS) have been selected for two sites through the State of California’s Surplus Land Initiative, a key part of Governor Newsom’s announcement advancing six projects that will create 843 new affordable homes on state-owned land. 

Bilingual report — Unmet transit need survey being conducted in Ventura County

VENTURA COUNTY — We want to know if bus, paratransit, dial-a-ride, on-demand, or rail services are meeting your needs.

Your local transit operators are looking for comments and suggestions that will help to plan and improve transit services in Ventura County. You can share your comments in a few ways.

District 216 — WEEK OFF: Happy Holidays from District216! (A perfect time to setup your Circle Account)

We’re excited to share that District216 has officially migrated away from Mighty Networks to Circle, our new community platform built for connection, creativity, and seamless psychedelic exploration.

Circle offers a modern, social-media-style interface, richer chat and discussion features, and a beautifully organized video library with over 150 hours of District216 content. You’ll also find easy access to our Psychedelic Concierge Service, member threads, event archives, and more — all in a cleaner, more intuitive space.

Community Environmental Council (CEC) — From the Birthplace of Earth Day: A Warning and a Way Forward

Last month, CEC convened environmental leaders from across the Central Coast with Congressman Salud Carbajal to discuss how federal climate rollbacks are affecting our region.

The resulting op-ed, “From the Birthplace of Earth Day: A Warning and a Way Forward,” co-authored by Congressman Carbajal and Sigrid Wright, CEC’s CEO, outlines what we heard and offers a blueprint for resilient, community-centered climate action.

Key takeaways from the op-ed:
• Abrupt federal funding losses are disrupting local climate projects
• Policy instability creates barriers to progress and planning
• Local partnerships are stepping up to fill gaps and protect communities
• The Central Coast offers a model for innovative, durable climate leadership

Bilingual commentary — Is It Worth Studying the Humanities?

We are in the midst of an era of rapid technological advancement. As high school students and their parents sweat over the correct choice for a major, they may feel that they are engaged in a sort of life-or-death economic decision rather than the opportunity to pursue a passion. There are currently a whole slew of podcasters, influencers and politicians who disparage the humanities as “impractical” or outmoded, as if they were a musty remnant of the Renaissance.  

Bilingual report — OPAC celebrates Downtown Oxnard’s designation as a California Cultural District

OXNARD — The Oxnard Performing Arts Center Nonprofit Corporation (OPAC) proudly celebrates Downtown Oxnard’s designation as a California Cultural District by the California Arts Council, a prestigious state recognition honoring the district’s vibrant creative community, long-standing commitment to the arts, and growing role as a regional hub for cultural activity.

The designation is part of the California Cultural Districts program, established through Assembly Bill 189, which identifies areas of concentrated cultural activity that contribute to economic vitality, cultural preservation, and tourism. Downtown Oxnard was selected through a highly competitive statewide process, with 74 applications submitted and only 10 new districts awarded.

Bilingual report — 805UndocuFund conducting $50,000 year-end fundraising campaign

CENTRAL COAST — The 805UndocuFund is conducting a $50,000 year-end fundraising campaign.

This is an ambitious goal, but the need far exceeds any fundraising goals. Your year-end gift will continue to fuel our grassroots efforts and strengthen our movement to protect the humanity of our undocumented neighbors. We understand that times are tough, yet together we have shown the ability to make the impossible possible.

Ventura College Foundation distributes record $1.16 million in direct student support during 2024-25 academic year

VENTURA — The Ventura College Foundation distributed a record $1,163,994 in direct student assistance during the 2024-25 academic year and another $1.54 million to 56 college programs across 14 departments and divisions. The Ventura College Foundation is a nonprofit organization that provides resources and financial assistance to Ventura College students and programs.

As part of the distribution, the foundation provided $158,000 in gap funding for tuition costs for the Ventura College Promise program after state budget cuts. The program covers tuition and fees for eligible students for up to two years, serving 4,460 first-time, full-time Ventura College students in their first and second years during the 2024-25 school year.

CSUCI announces Channel Islands Tuition Promise for eligible California Students beginning Fall 2026

“At Cal State Channel Islands, opportunity is within reach for every student. The Channel Islands Tuition Promise ensures that tuition and mandatory fees are fully covered for eligible students, reducing financial barriers to earning a CSUCI degree,” said Interim President Susan Andrzejewski. This program allows students to focus on the transformative learning experiences that define Cal State Channel Islands, strengthening our role as a powerful engine of social mobility for Ventura County and the state.”  

New welding education and testing facility opens in Camarillo

“Our new facility will prepare aspiring welders for high-paying careers that allow them to put down roots in Ventura County and contribute to the local economy,” said Dr. César Morales, Ventura County Superintendent of Schools. “This facility is a perfect example of education and industry partners coming together to provide tangible solutions for job seekers in our community.”

Community commitment advances student opportunity at Moorpark College

MOORPARK — Moorpark College is deepening its commitment to student success with the support of a $75,000 donation from Ventura County Credit Union (VCCU), which will help expand scholarships, basic needs programs and student-centered initiatives across campus. This gift was presented to the college as a part of VCCU’s “Year of Giving.”

“We are deeply grateful for VCCU’s extraordinary investment in our students,” said Dr. Julius Sokenu, president of Moorpark College. “This generous gift strengthens the programs that open doors, empower learners and uplift families across Ventura County. VCCU’s commitment to education reflects the very best of community partnership, and together we are helping our students build futures filled with purpose and possibility.”

Community Environmental Council (CEC) — A personal note from Nadra: Help fill the gap

This holiday season, I’m proud to support the Community Environmental Council in protecting the Central Coast. But federal rollbacks have created a $1.5 million funding gap, threatening programs that keep our air clean, food systems resilient, and communities prepared. And with new proposals to expand offshore drilling along our coastline, it’s clear we must do more than simply fight back — we must strengthen the community-led solutions generations have worked to build.

Bilingual report — Ventura offers fifth Community Emergency Response Team (CERT) class

VENTURA — The City of Ventura, in partnership with the City of Santa Paula and the Federal Emergency Management Agency (FEMA), is excited to announce its fifth Community Emergency Response Team (CERT) training class, now offering its second Spanish-language session.  

The CERT program is a free, 24-hour training opportunity open to 40 residents from Ventura and Santa Paula. Participants learn how to safely and effectively respond to local emergencies, including reducing fire hazards, providing basic medical care, assisting professional responders, conducting light search and rescue, and more. Graduates receive a certificate of completion, a training manual, and a disaster start-up kit with a helmet, gloves, vest, and safety goggles. 

Bilingual report — The County of Ventura Resource Management Agency appoints new Code Compliance Director

“Jonathan brings a broad base of experience, strong customer service values, and a collaborative, problem-solving approach to Code Compliance,” said Rob Mullane, Director of the Resource Management Agency. “His passion for public service, thoughtful approach to resolving challenges, and familiarity with Ventura County will be a tremendous asset to our agency and the County as he helps advance key initiatives and strives for service excellence for the community.”

Groundbreaking ceremony marks start of construction for Jacaranda Court – 63 new affordable workforce homes coming to Santa Barbara

SANTA BARBARA — The Housing Authority of the City of Santa Barbara (HACSB), joined by city officials, project partners, and community members, celebrated the official groundbreaking of Jacaranda Court, a new 63-unit affordable rental community designed to serve Santa Barbara’s…

Central Coast United for a Sustainable Economy (CAUSE) — Our new website is here – Built to power our movement

We’re excited to share some big news with you! Even in a year that’s brought no shortage of challenges, we’ve been working to launch a more accessible, user-friendly website – a digital home designed to help us stay connected, build grassroots power, and make sure our communities have the tools we need to know and defend our rights.

Our new site is built for you. When you have a moment, take a look around – and be sure you’re subscribed to our email list. If you’re on social media, follow us on Instagram and Facebook so you never miss an update.

Santa Barbara Cottage Hospital named 2025 Top Teaching Hospital by the Leapfrog Group

“We are proud to be recognized as a Top Teaching Hospital by The Leapfrog Group,” said Barbara Conviser, Vice President, Quality Support Services. “Our residency programs have long been a point of pride for Cottage, and this recognition affirms the daily contributions of our faculty, staff, and resident physicians in delivering high-quality care.”

Ventura County Credit Union concludes ‘Year of Giving’ with $75,000 donation to Museum of Ventura County

“This gift from Ventura County Credit Union will help us fulfill our mission to engage the community in meaningful experiences with history, art and culture,” said Elena Brokaw, Barbara Barnard CEO of the Museum of Ventura County. “As we work to expand our programs and strengthen community partnerships, this support enables us to continue serving as a gathering place where diverse voices and stories come together. We are deeply grateful to VCCU for investing in our future and recognizing the vital role museums play in helping us understand our past and build a better future for Ventura County.”

Economic Development Collaborative (EDC) free event and webinar schedule

SCORE: ACCESSING CAPITAL FOR SMALL BUSINESS

December 16 @ 8:00 am

Join Brande Stitt, Program Director for the Women’s Business Center, as she walks through where entrepreneurs get their money. Learn what types of businesses are launched, and how they were funded. You will learn to ask yourself these important questions: how much money do I need, what type of business do I have and what type of capital is most appropriate. You will learn how to prepare to raise debt (borrow money) or equity capital (give up a share of your business.) Brande Stitt currently serves as Program Director for the Women’s Business Center in Fairway, Kansas. The WBC helps develop, mentor and fund women-led businesses. She previously served as the Network Builder for KCSourceLink and Director of Small Business & Entrepreneurship for the Greater Kansas City Chamber of Commerce. Brande received her Bachelor of Arts in psychology from Drury University in Springfield, Mo., and a Master of Education in community/agency counseling from the University of Missouri-Columbia. Please connect at least 5 minutes in advance to ensure you have a stable connection. The webinar begins promptly at 10:00 AM CT/ 9AM MT/ 8AM PT and concludes by 12:00 PM CT/ 11AM MT/ 10AM PT. Price: $10.00.

CLICK HERE TO REGISTER

State-of-the-Art Indoor Pickleball complex coming to Santa Barbara/Goleta area this Spring

SANTA BARBARA — A new home to the pickleball community is coming to Santa Barbara County. The former Bed Bath & Beyond location, in the Fairview Shopping Center in Goleta, will soon be transformed into a premier indoor pickleball facility, The Picklr Santa Barbara, owned and operated by local residents Ted and Trish Guggenheim. The state-of-the-art complex will feature 7 professional-grade courts, including 2 official championship-sized courts. 

Ventura County Health Care Agency earns Gold Coast Health Plan’s top honor for quality care 

Click here for the entire media release en español VENTURA — The County of Ventura Health Care Agency (HCA) has been awarded the prestigious Quality Hero Award 2025 by Gold Coast Health Plan (GCHP). This top honor recognizes the HCA for…

Ventura Music Festival — Music gives so much more!

This year, music lifted Ventura at an unprecedented rate.
It reached students who had never held an instrument.
It comforted those at Community Memorial Hospital.
It filled parks, schools, museums, and neighborhoods — ?much of it free and all of it accessible to all.

And now, as the year comes to a close, we ask you to help keep this music playing.

Your support today fuels the music tomorrow. Year-end gifts are fully tax-deductible and make an immediate impact across the programs that define our mission. Every dollar you give ensures that the Ventura Music Festival continues to reach more people, in more places, in more ways—especially those who need it most.

Big Brothers Big Sisters of Ventura County Welcomes New board director, Dennis Yai

VENTURA COUNTY — Big Brothers Big Sisters of Ventura County (BBSVC) is proud to announce the appointment of Dennis Yai, Associate General Counsel at Amgen, to its Board of Directors. Mr. Yai brings extensive expertise in corporate governance, securities, and strategic legal counsel, experience that will strengthen the agency’s mission to ignite the potential of youth across Ventura County.

As Associate General Counsel at Amgen, one of the world’s leading biotechnology companies, Mr. Yai oversees a broad portfolio of corporate, securities, and governance activities. His responsibilities include advising on SEC compliance, executive compensation, ESG matters, stockholder activism, and high-level public disclosure. Mr. Yai also played a pivotal role in structuring, negotiating, and closing major financing transactions, including cross-border financing in support of Amgen’s acquisition of Horizon Therapeutics.

Bilingual reports — County of Ventura wins gold from the Healthcare Digital Marketing Awards for fentanyl awareness website

VENTURA — The County of Ventura has received a Gold Award in the 6th Annual Healthcare Digital Marketing Awards for its Think Again Ventura Countywebsite, a centralized, digital resource supporting the County’s ongoing fentanyl awareness campaign. The national awards program, which recognizes excellence in healthcare marketing and digital communications, received entries from hospitals, health systems, and public health organizations across the country

40th Annual California Strawberry Festival call for applicants: Makers of unique, quality handcrafted artwork and craft items

VENTURA — The 40th Annual California Strawberry Festival is accepting applications from individual makers of quality, handcrafted works by artists and crafters for this year’s festival taking place May 16 and 17 at the Ventura County Fairgrounds. The deadline to apply is February 9.

The festival, which attracts more than 50,000 visitors, features dozens of different kinds of foods and beverages made from fresh strawberries. About 150 artisans from throughout California showcase their original works including paintings, sculptures, ceramics, children’s toys, accessories, photography, textiles, outdoor furniture, jewelryand specialty foods.