SANTA BARBARA — The Presidio Neighborhood, the historic district surrounding El Presidio de Santa Bárbara, has launched a new brand identity and website aimed at strengthening its visibility as a cultural and commercial destination in downtown Santa Barbara.
The refresh is part of a multi-year planning effort led by the Santa Barbara Trust for Historic Preservation (SBTHP), which acquired stewardship of the Presidio Neighborhood initiative in 2022. The updated branding includes a new logo, visual identity, and an expanded website highlighting the district’s history, businesses, cultural organizations, and public events.
“The Presidio Neighborhood is a place where historic charm and vibrant creativity intertwine—where live performances fill intimate spaces, galleries radiate bold expression, and cafés, boutiques, and restaurants blend seamlessly into a living canvas—inviting visitors to step in, linger, and be inspired. We look forward to seeing you,” said Cecilia Martini-Muth, Director of Marketing at the Lobero Theatre and a Presidio Neighborhood Advisory Council member.