CENTRAL COAST — People’s Self-Help Housing (PSHH) will host the launch of the ASCEND Fund on May 13, 2026 at the nonprofit’s San Luis Obispo headquarters, introducing a new initiative designed to support residents pursuing entrepreneurship, education, and professional advancement.
The ASCEND Fund – standing for Agency, Skills, Capacity, Entrepreneurship, Network, and Direction – will provide micro-grants to individuals living in PSHH properties who are working to build businesses, grow professionally, or further their entrepreneurial education.
“We see ASCEND as a bridge between our residents and the broader business community,” said Ken Trigueiro, CEO of People’s Self-Help Housing. “We’re here for our residents who are entrepreneurs and future leaders; and when we invest in their growth, we’re investing in a stronger, more resilient Central Coast economy for everyone.”