Covered California launched its new television advertising campaign on Monday, to promote enrollment and encourage the uninsured throughout the state to sign up for quality health insurance. The multi-language campaign builds on the successful theme of “This Way to Health Insurance,” which has helped Covered California enroll a record-high 1.7 million people.
“Covered California is reaching out to our state’s diverse population to make sure all Californians know about the increased and expanded financial help that is available to help bring the cost of quality coverage within reach,” said Jessica Altman, executive director of Covered California. “We want to make sure people know that Covered California is here to help them get and pay for quality, brand-name health insurance.”
