Although we are sometimes wisely counselled that it’s the journey that matters, not the destination, the start of football season gives those of us in the real estate development world a seasonal reminder that it’s getting it across the line that actually counts.
Some might argue that the metaphoric line is when the final piece of funding needed for the purchase of the land is secured, for others it might be the end of a protracted approvals and entitlements process. Our events team might say its when we together snap the classic “We did it!” ribbon cutting photo at the grand opening.
But there is a quieter, though no less celebrated moment, especially for the fortunate people involved, and that’s when we can take the next name off the wait list.
For me, that’s when it feels our team really got it across the line. I hope you’ll join us as we celebrate more coming wins!
