Esmeralda Juarez, Ventura College Foundation’s Weekend Marketplace supervisor, was named a Ventura Chamber of Commerce 2021 Hometown Hero during the chamber’s annual Poinsettia Awards Ceremony December 9.
Juarez, who has worked at the Marketplace for 20 years, was honored for her leadership that enabled the Marketplace to remain open and serve the community during the pandemic. For over 35 years, residents have relied on the Marketplace for their everyday goods and fresh produce. The Marketplace also generated almost 100 percent of the operating revenue of the Ventura College Foundation through vendor rental income. When the county shut down on March 13, 2020, the Marketplace closed, leaving the community without an open-air fresh food and goods market and the Ventura College Foundation with only three months of operating cash.